COPD is finally getting the awareness that it needs in Japan. It a problem that the rest of the world is aware of but Japan liked to bury its head. Quick note, why the pretty picture? You’ll need something nice to look at.
The lack of foresight about COPD within Japan was made apparent by the “COPD awareness campaign” advertisements that have appeared in my newspaper recently. What is strange about this is the Victorian impression Japan gives to “curing” diseases but nothing (much) on treatment or prevention.
When I say a Victorian impression- I do mean this literally. In all Japanese newspapers, there is at least 5 companies offering a special product that will help cure X, or help alleviate Y or further improve the quality of life regarding Z. A lot of this comes from the mix of eastern (or Chinese) medicine and western medicine.
I am aware that communities and tribes in Africa, in Asia and south America use traditional medicine. However, Japanese law requires companies to list the ingredients used in the ‘miracle cure’ and most ingredients are either common plant extracts or vitamins and minerals so are mostly useless.
COPD, however, seems to be an unknown concept as the newspaper gives not only the kanji (with the entire reading), not only the international name (COPD), not only some causes behind the disease but the effects it has and where to find additional information- highly unusual for Japan. Kanji reading, for example, are expected to be known by the reader as you are an educated, respected person of culture (again Victorian in attitude). Moving on.
COPD is 慢性閉塞性肺疾患 「mann/sei/hei/soku/sei/hai/shik/kann」. The kanji used (as a quick side note) is fantastic. The Kanji is literally:chronic (first 2 kanji), closed, obstruct, lungs, rapid, disease. But is this a good translation?
COPD is Chronic obstructive pulmonary disease- so the kanji use is quite good. I imagine it comes from either a translation of a western term either recently or just after the collapse of the Tokugawa shogunate. The term is used to describe multiple similar conditions that cause limitation in lung airflow- which is an extremely basic definition of COPD (but this is a blog about cultures not medicine) and even though I am studying medical science I’ll keep it there (which is extremely painful).
COPD is caused (primarily) by smoking, indoor pollutants (the main cause in low-economically developed countries around the world, and cleaning products. Japan has seemingly discovered that smoking is harmful and with the ease of getting cigarettes, there are waking up to a wider problem.
The current campaign is focused on awareness. The advertisements I have seen are the COPD awareness strategies which are ideas like: increasing the warning label on cigarettes, letting people know smoking causes COPD.
But why has Japan been forced to acknowledge this? According to a national survey on the http://www.copd-jp.com, there are over 5.3 million people aged 40 and over that have a COPD and 2.1 million of those are over 70.
People with COPD need to be aware of every activity they would like to do that day (especially in later stages) and elderly people that have advanced COPD may require more help and in a country that has a rapidly aging population, there is immense strain (already) on the health care system.
What can you do about it? Firstly be aware of what COPD is and how to reduce your change of contracting it. COPD is a progressive disease Daily management of the disease is ensuring that you lead a healthy lifestyle.
What does Japan need to do? Simply put, change its’ attitude. Japan is changing and some old culturally accepted practices (smoking for example) are no longer as acceptable as they once where. I just hope that Japan is able to change sooner and avoid a major future problem rather than face additional millions of suffers and try to find a care solution.
On the first day of December I talk about COPD morbidity. Merry Christmas?
Thank you for reading and happy exploring.
Final note, there are still adverts for cigarettes in Newspapers as well as the COPD awareness campaign. This is case and point why awareness in English as well as Japanese is needed and warranted.