Review: Asobo land

Let’s Play land treat pack

While shopping recently I came across this absolute gem. It’s called “Asobo ランド” or let’s play land. To play in Japanese is 遊ぶ which changes to the volition form 遊ぼうor let’s play in English.

This is one of those special products anywhere else in the world would be considered either inadvisable or be recalled so fast it would make your head spin.

A few of these products will just be reviewed on social media but they were nothing special. I will start with the holy grail of political incorrectness, a curry snack. This must be seen to be believed. Ready for it?

Curry snack

Dear God, where should I even begin? How about at the top? Firstly the Hindi used is a transliteration of the Japanese カレースナック which is a translation of the English phrase curry snack. Next the curry (I’m not avoiding the elephant in the room) which is a Japanese style curry with otherwise Indian themes.

Finally, the character. Please note this review will NOT sound especially nice. I will start with the turban, tradationally work by Sikhs in India without the gem in the middle which is more representative of the Pagri, a symbol of honor. Next, the art style looks like an India version of the black face cartoons from the early 20th century- which besides being racist are not representive. The curry is extremely detailed and to scale, which says even more about the character. Finally the ears; do I really need to say anything else? Moving on.

The product was quite tasty, with an exceptionally mild curry taste and a decent crunch. It was a good snack- disregarding the packaging.

Snack selection

The rest of the snacks were standard generic Japanese snacks.

The small milky hard sweets with the picture of the girl on the packaging were small milk flavoured bonbons. If that sounds disgusting don’t worry, they were. I love milk but the sweets tasted like rancid milk bonbons, a unique take on it. Do not try, or only give to enemies or people you wish to prank.

The caramel peanut corn chips were sweetened corn chips and were okay at best. They felt like a twinky i.e. you would only choose to eat them because you grew up with them. All in all, they were forgetable.

The jelly straws claimed that they each have a unique flavour, of which there was a hint but not much more than that. They were strangely nice, completely full of terrible ingredients, but tasty.

I hope you enjoyed reading and happy exploring. Check out the social media pages for a few extra products from this bag.



Categories:food, Japanese, review

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