Review: the mystery bag

A luck dip bag

Japan has a strange relationship with convience stores. Many are closing due to lack of business, may are changing their opening hours to allow the store to stay open and others are just opening: case and point: Family mart in Matsuharamachi, Nabari (松原町).

This store is, to be honest, located in a rather rural area with no footpath to the store, and it’s surrounded by small business and farmlands. In other words, not a viable business location (to my mind at least). But with its opening today (22/11/19) there were several higher-ups there to advertise the T card ( a point card or a credit card that collects points as well).

The problem with this is that everyone in Japan knows what the T card is and more importantly knows what services family mark offers. Ignoring this and enjoying the ‘new’ store, they offer something on opening day that is a little treat- the lucky bag.

These bags are extremely common in Japan especially around anything seasonal (New Year’s, Golden week, Obon etc) and whenever a store opens. The sign stated that over 1000 JPY worth are products were in the bag for just 600 JPY and being the month of trying new things, I had to buy on. One of the big wigs knew English as well he told me: “Japanese luck lag. Very, very discount”. It was extremely nice of him to try- so thank you. Moving on to the product.

My mystery selection came in a bag marked lucky bag or 福袋 and inside was a rather nice selection.

The mystery selection

The first thing to note is that all of the products are family mart branded products- which are also the cheapest treats they offer (but not the healthiest though) but that is not to say they are the worst- some of my selection was a welcome Friday treat.

Firstly, the 2 cakes (the Baumkuchen and the waffeln didn’t last- they were consumed within 5 minutes of this picture (ignoring my diet for the moment). The ingredient for which is everything you would expect in a mass-produced product.

The salt popcorn is standard popcorn- nothing to write home about and tastes exactly how you would expect; moving on. The chocolate peanut bites were nice but forgettable- they’re sweet, crunchy, nutty and at least they’re cheap.

The nicest products from this selection were the crystallized pineapple and the green tea. These are items are something I would actually buy because they are a small treat and relatively healthy. However, these products together are about 300 JPY.

You may be wondering about the instant ramen: I an not going to consume it because a: there are a tonne of ingredients, b: include shell fish (I cannot stand the taste) and c: I have some self-respect (some).

Was it worth it? Price wise yes I can see why someone would buy this. Would I recommend this: jein. If you have not bought a similar bag in the past it is worth the experience. If you have, don’t other wasting your money- just buy what you want.

Thank you for reading and happy exploring.



Categories:food, Japanese, review, shopping

Tags: , , , , ,

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