The tag line reads: a third of people are unable to see this advertisement.
There is a weird theme in Japan which rarely surfaces, and when it does it almost needs to be celebrated and that is weird media.
This is most noticable when googling Japanese game shows, or seeing strange pages of manga or viewing weird anime but it can make its’ way into newspapers.
The advertisement is nothing special- as you could expect it just talks about their products. But here’s a challenge (if you can understand any Japanese), please look at the image and try to make out what is said- either what kana you know, what kanji or if you can read the whole thing. It shouldn’t take more than 2 minutes- but your eyes will not thank you for this experience.