Opinion: it’s coming

On the 22 of November Frozen 2 is being released and I hate to say it but it does look good.

Regardless of this, the advertising and promotion has scarcely started but there are hints of its’ coming: case and point- Aeon.

What I love about this promotional stand is that it consists of just cakes and Japanese treats and there is nothing long lasting on sale.

What I enjoy the most is that its’ release seems mostly unknown or more likely is being ignored by my Japanese colleagues that have children.

When looking into the products in more detail, they are contain quite a few artificial ingredients and all are highly processed, high in fats, sugar, and calories. The impression this gives is along the lines of enjoy being lazy while eating all the calories. Nutrition and health are not as important as people buying the products (none of which were being bought).

Perhaps I was being a bit harsh- there are bottles of green tea that also are decorated with Frozen 2 advertisements, along with sweets, chocolate and ice cream- I have yet to see an action figurine prior to release. I guess that is to come and just before Christmas/ New Years’s in Japan (when children receive money to allow them to buy things with called Otoshidama [お年玉] ).

Let’s just hope there is no song which will be repeated for months (although I can still enjoy let it go- when I want to listen to it and not being forced to).

Thank you for reading and happy exploring.



Categories:Japanese, opinion

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