Review: Seria

A brilliant 100 JPY store

Seria is a national 100 JPY store with locations from Kyuushu to Hokkaido that offers a extremely wide range of products. Each store is set up specifically for that location so there is a slight variation in products offered at each store.

They are very proud of a number of things ranging from products that are produced in Japan (which is 国産 in Japanese), listening to customers’ feedback about what products they would like, and offering their own branded products which increases quality and allowing them to be sold.

Interestingly, Seria comes from Italian which means “beginning” , which just like this post, where we shall begin.

Firstly the range of products is immense. They offer seasonal items from Halloween, summer camping supplies, Valentines/ White’s day crafts in a specially designed display to attract the eye and help encourage patrons- which seems to be a rather un-Japanese marketing strategy.

Next their range extends from storage and stationary products to kitchen supplies and food items. There is a good selection and the quality in the multitude of items I have bought has always been brilliant and I have not yet had any problems.

For those of you who love character products including main western and Japanese characters: including Disney, Anpanman, Doraimon, the yellow tick-tacks that love bananas, Snoopy etc, all for 100 JPY. These products are smaller and usually only offer a singular item (1 fork for example) rather than a set.

There is also a health and make-up which sells basic necessitates such as shampoo, eye liner, lipstick, toothpaste, toothbrushes etc. Of course, they also offer a wide range of masks as well.

In regards to their food products, they have a basic range- from oil and seasoning to snacks and crisps.

The only thing to note is that due to consumption tax increase, food items are 108 JPY and non-food is 110 JPY.

If you get chance please check it out, you may find something you’ll love.

Thank you for reading and happy exploring.

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