Product: soy”meat” jerky

A strange product in concept but quite good

If you happen to go shopping in Japan, either for food or to see the strange items on offer- there are quite a few, you will notice a few things:

  • Meat is expensive
  • alcohol is everywhere
  • anything which has not been assimilated into the Japanese Zeitgeist is ridiculously expensive

Case and point: beef jerky. Most jerky products in Japan is made from squid or seafood. It is sometimes flavored and has helped create some rather humorous YouTube videos, with more than one you-tuber freaking out at the taste/ texture.

However, beef jerky is hideously expensive for what it is. A 25 g serving will set you back 500 JPY (4.62 USD/3.57 GBP/ 4.13 EUR) which no matter how you look at it is expensive- there’s note even a “it’s cheap for Japan” because it quite clearly is not.

Enter stage left: soy-meat jerky. This product was 150 JPY and is actually a reasonable tasty (and vegetarian alternative if you were looking for one) and cheaper alternative. Opening the packet, there are flakes of soy- quite a few of them all coated in teriyaki flavoring.

Now the important question: does it resemble actual jerky? Yes it does with one exception: it’s a bit softer and therefore, in my correct opinion, much nicer. It’s a slightly chewy, teriyaki flavored flake of joy and it has little fat, a good amount of protein and little added salt.

If you are curious, they are available at Aeon stores in the health food section.

Thank you for reading and happy exploring.



Categories:food, Japanese, review, shopping

Tags: , , , , ,

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