It’s the c word… Christmas
When I was last in Japan 5 years ago as a 留学生 (ryuugakusei or foreign exchange student) in Nagoya, Christmas seemed more like a passing interest- it was something un-Japanese and not really important. Only Daiso had anything christmas related; not anymore.
The Christmas industry in Japan has exploded. Every shop from convenience stores offering food to order, clothes stores with Christmas related items to furniture stores offering decorations.
You cannot even escape it in Aeon. Although they have no current visible christmas products, they are self advertising products to order with Christmas music playing, which is a bit too soon.
Never mind 七五三 (shichigosan, a festival where children go to shrines, post to come) on the 15th, I imagine that Christmas fever will just intensify starting November 1st.
For the moment, Bah humbug.
Thank you for reading and happy exploring.